Archive for 2009

East of England International Partner with BioLauncher to Put Region’s Inward Investment Case on the Map

Tuesday, September 22nd, 2009

East of England International (EEI) and BioLauncher announce their agreement to build stronger inward investment cases for biotechnology in the East of England. Under the terms of the agreement, BioLauncher is supporting the EEI Life Science team with access to its ShowcaseBio industry database. This enables EEI to build highly relevant and tailored inward investment cases for each client evaluating a potential UK base.

ShowcaseBio system has been built by BioLauncher using advanced semantic data integration techniques. The system brings together relevant publicly available industry data from over 300 sources to build and map the world’s life science industry and supply chain. Company contact information, key people, scientific publications, clinical trials, investors, business profiles and partnerships are automatically identified and entered into the system.

In addition, the system enables the benchmarking of the region’s Life Science capabilities and resources against competing regional clusters. As a result, EEI can target their marketing by sector and identify potential companies that would benefit from an East of England connection.

The partnership has already delivered tangible outcomes as EEI intervened to persuade a client to keep its UK operations open. “Working with BioLauncher, we were able to show the client that their regional base was strategically important. ShowcaseBio demonstrated to the client that they were in the centre of the largest market for their goods and services and that all of their potential European customers were located within fifty mile radius of airports served by Stansted” said Nicola Rogers, Business Development Manager – Life Sciences, EEI. As a consequence the client has started recruitment and committed to remain in the region.

“Our partnership with EEI builds upon the commercial strategy work that we undertake with our clients. Biotechnology is an international business and value is created by integrating local businesses with global markets for innovative technologies and novel medicines” commented Rowan Gardner, BioLauncher Ltd. “ShowcaseBio is a tool that allows us to capture and expand our knowledge of the worldwide industry and place it in the hands or our clients”, she added.

About BioLauncher Ltd

BioLauncher is a management consultancy business based in Cambridge, UK specialising in providing services to life science businesses. The company’s clients include Universities, SMEs, large multinational companies, public sector bodies and investors.

About EEI

East of England International (EEI) works with companies seeking to trade internationally and assists foreign-owned businesses looking to invest and grow in the region. EEI is funded by and works in partnership with the UK Government, the East of England Development Agency (EEDA) and a wide range of businesses and partners in the region. In the East of England, EEI’s Trade Team delivers UK Trade & Investment’s export services.