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Project Description

Client
 Lumen Research Ltd
Date
 Sept 25, 2013
Category
Grant writing
Project URL
 Visit online

Biolauncher helps innovative advertising analytics business – Lumen Research Launch

Eye tracking is a proven technology that is being used in innovative diagnostics applications in healthcare.  However Rob Stevens and Mike Follett at Lumen Research are applying the approach to diagnosing the effectiveness of advertsing.  Steve Gardner worked with Founders Rob Stevens and Mike Follett to draft a successful Technology Strategy Board SMART Proof of Concept Application.  A Proof of Concept award will provide £100K support over the next twelve months to enable Rob and Mike to demonstrate the Lumen Eye Tracking Analysis Platform and gets the new company started.